I’m Keke—a designer and writer navigating digital systems, physical products, and everything in between

2012

2016

2017

2019

2020

2022

Present

Principal UX Writer at INA Digital Edu

Bag Designer & Product Developer at Chaotic Projects

Lead UX Writer at Halodoc

Senior UX Writer at Style Theory

Content Specialist at Caption Hospitality

Freelance Content Writer

UX Writer at Traveloka

With nearly a decade of experience in content and UX design, I’ve led strategies for national-scale platforms and shaped writing practices across teams. Beyond the screen, I’ve also ventured into tangible product design–exploring carry goods through Chaotic Projects, a small design studio I’ve run for the past three years.

My Journey So Far

Driving Principles

Equal Craft, Shared Vision

Research-Grounded, Medium-Agnostic Crafting

Empathy as a Guiding Force

Remarks from Past Collaborators

Kautsar Anggakara – Head of Product Strategy and Design @Govetch Edu

Kalista Cendani – Head of Design @Govtech Edu

Gupita Prameswari – Design Manager @Govtech Edu

Priyanka Nayahi – Research Manager @Govtech Edu

Annas Jiwa Pratama – Principal Researcher @ Govtech Edu

Elvaretta Gunawan – UX Designer @Govtech Edu

Irvan Latief – UX Designer @ Govtech Edu

Callysta Thony – Product Strategy Manager @GovTech Edu

Rahma K.N – UX Research Manager @Halodoc

Christian Aryanda – UXD @ Lime

More can be found on my Linkedin profile

here

Media that Defines Me

Life Outside Office

Let's Collaborate

©

Rizqie 'Keke' Aulia