I’m Keke—a designer and writer navigating digital systems, physical products, and everything in between
2012
2016
2017
2019
2020
2022
Present

Principal UX Writer at INA Digital Edu

Bag Designer & Product Developer at Chaotic Projects

Lead UX Writer at Halodoc

Senior UX Writer at Style Theory

Content Specialist at Caption Hospitality

Freelance Content Writer

UX Writer at Traveloka
With nearly a decade of experience in content and UX design, I’ve led strategies for national-scale platforms and shaped writing practices across teams. Beyond the screen, I’ve also ventured into tangible product design–exploring carry goods through Chaotic Projects, a small design studio I’ve run for the past three years.
My Journey So Far
Driving Principles

Equal Craft, Shared Vision

Research-Grounded, Medium-Agnostic Crafting

Empathy as a Guiding Force
Remarks from Past Collaborators
Kautsar Anggakara – Head of Product Strategy and Design @Govetch Edu
Kalista Cendani – Head of Design @Govtech Edu
Gupita Prameswari – Design Manager @Govtech Edu
Priyanka Nayahi – Research Manager @Govtech Edu
Annas Jiwa Pratama – Principal Researcher @ Govtech Edu
Elvaretta Gunawan – UX Designer @Govtech Edu
Irvan Latief – UX Designer @ Govtech Edu
Callysta Thony – Product Strategy Manager @GovTech Edu
Rahma K.N – UX Research Manager @Halodoc
Christian Aryanda – UXD @ Lime
More can be found on my Linkedin profile
here












Media that Defines Me
Life Outside Office








